Audience Research

Analysis of The Cinematics Magazine Advert

Analysis of The Klaxons Magazine Advert

Analysis of The Klaxons Magazine Advert on Prezi

Analysis of Biffy Clyro Magazine Advert

Analysis of Tellison - Edith

Tellison music video, Edith follows a narrative about a cat that has died related to the main character. The band are shown throughout the video quite plainly in plain white suits and ties performing for their audience which follows a typical convention of an indie/alternative rock music video. The main character in the blue superhero mask (top left) is wrestling people to try and win the trophy to make his cat proud. This narrative of the music video is quite random and doesn't always make sense throughout but the audience can find this quite humourous when he is fighting the different people and when he looks at the cat picturre (bottom right). Comparing this to a video like The Wombats or Mumford and Sons, The Cave video, this Tellison music video seems quite strange and unique and is set in one particular location unlike The Cave which involves the band travelling around on mopeds. The facial expressions from the band shows the audience that they are involved in the fight and are there with them so they aren't just performing as a band they are individual characters. Constant close ups of the instruments such as the guitars and drums shows the audience that they are real and what to show them what talent they have. Also long shots are used at the beginning and at the end of the video to show the similarites between the progress in time of the video and how they all compare to each other as one band. Before the video ends there is a mid shot of a shrine in which the main character has created for his cat, even though the lyrics may be talking about a girl it shows the change in meaning which the lyrics can hold and shows the main character as an obsession with his cat, Edith. Tellison Edith, links with the indie genre because Tellison aren't as well known as other bands such as Two Door Cinema Club, Mumford and Sons etc. This is because indie bands are mainly independent which is the reason why their work is so unique and different from pop music and rock music. Putting it inbetween these two genres shows the audience how different they are and how they represent themselves as a band or artist as becoming a different genre by the conventions they follow.

Record Label Research

Rough Trade are a British Indie record label who were first discovered in 1978 by a man called Geoff Travis who founded the label company in his old Notting Hill record shop. This record label produced bands such as The Smiths, The Fall, and Stiff Little Fingers. Stiff Little Fingers was the first album to be released by Rough Trade records and sold over 100,000 copies worldwide. However, soon after this success the label went bust in 1991, losing a full decade but soon after relaunched back in 2000. Travis, the founder of the company found a small band in New York called The Strokes. The parent company of Rough Trade is now called Beggars Group, although Rough Trade creates bands today like Anthony and The Johnsons. Rough Trade Records base themselves in Greater London and some Rough Trade shops are scattered around the City Of London near Notting Hill and Waterloo.  I think this label would be best for our band because it links more to indie bands and quite independent bands just like The Maccabees.





Creation Records are a British label company who created some of the most well known famous bands in society today. It was founded in 1983 and from 1983 to 1999 the company had created the most amazing indie/alternative rock music of all time. As most record label companys attract signings with good deals, Creation sign bands with a 'rock and roll' image related to sex, drink and drugs. Oasis was one of their biggest successes as well as Primal Scream who sold thousands neck and neck throughout their labelling years. Hoever, creation records was very successful when Oasis arrived but the founder Allan Mcgee couldn't keep a decent profit to keep it alive.




Daniel Miller (above) established the most one of the UK's biggest independent labels when he released a single in 1978. The single which happened to be a success had Millers address written on the back in which hopeful musicians sent him demos of their own work. He decided off his own back to release some of these songs and they became very successful. For example, Erasure are now a very well known and successful group still going on today also Goldfrapp was one of the lucky ones to have their single being released by a very successful British company. Mute companys are based in and around the City of London included Fulham and Kingston upon Thames.

Two Door Cinema Club - What You Know Analysis

Two Door Cinema Club - What You Know on Prezi

Mumford and Sons Analysis

Analyse 3 Indie/Alternative Rock CD Covers

Analyse 3 Indie CD Covers on Prezi

In all three CD covers I have chosen i feel that they all link within our chosen indie genre because my first CD cover from Two Door Cinema Club links with The Maccabees because they are quite similar in a sense of their music and voice. Their work is also quite random and unique just like a typical indie video. Coldplay's Paradise CD cover reflects the image which indie bands and artists intend to carry with the bright colours and random pictures of things which may or may not reflect their personalities or their work. Lastly, the Kings Of Leons album cover of the bulb smashing suggests the rebellion which they have and this links with rebellion that indie artists use when they are creating their image for their specific target audience. 

Conventions of a Indie/Alternative Rock Music Video

Analysis of Coldplay - Yellow

Coldplay - Yellow on Prezi

Coldplay links to an Indie/Alternative Rock genre because they are well known for being more rock than indie but in this video it follows the typical conventions of an indie rock video with one whole shot and it keeps the audience focused on the lead singer as he is in the middle of the frame throughout. Also the location fits with the indie genre of having it on a beach in the cold weather where most random indie artists feel that its a familiar location and the audience can connect with it more.

Genre Research 1

An Introduction To Indie Rock

Song ideas/research

Twenty Twenty
- Jamie's Girl
- Burning Up
- Superwoman

Room94
- rewind
- You Got It Wrong
- Take It Back

The Wombats
- Kill The Director
- My First Wedding
- Techno Fan

Carol Vernallis Theory

Carol Vernallis Theory on Prezi

Bordwell and Thompson Theory

Andrew Goodwin's Theory

Andrew Goodwin's Theory on Prezi