Conventions of a Music Video

Analysis of a pop video 3- Ed Sheeran Legohouse

Analysis of a pop video - Ed Sheeran Legohouse on Prezi

Ed Sheeran links to a pop video because the legohouse video follows a strict narrative based on the singer himself and also a famous star is included as another actor which is quite popular in the pop industry these days. The way the two are presented makes the audience want to follow along and interests them throughout the narrative. The video follows typical conventions such as locations of their gigs and things they own which they can show off. In this case, the tour bus and ed sheerans house.

Analysis of a rock video- Asking Alexandria The Final Episode

The first 25 seconds of the video begins with an out of focus shot following a long track on the floor leading up to a microphone laying messily in the middle of the floor. The low key lighting gives off this representation of a somewhat depressing song or dark song and how the it represents the band itself as being very bold and mysterious. Immediately fast paced editing comes in on each shot before the song even begins. A voiceover of a girl answering a phone call with no one answering gives off this scary feel and the fear in her voice makes the audience feel like the band aren't generally happy people. Extreme close ups and track outs are used on certain strange everyday objects such as light-bulbs and teacups which may suggest that the band are normal and don't want to be represented as 'evil' by their dark video. Slow motion and focus pulls are used to show the band setting up their performance by picking up guitars and the main lead grabbing the microphone off the floor. This could represent their messy lifestyle and maybe how they've left their performance space after a rehearsal. Just before the drummer makes the first beat, there are mid shots and slow motion of them jumping up and down showing the audience that they are ready to perform.



In the second clip when the music fully starts and the main singer begins to sing or 'scream' the audience are thrown out of the quiet gentle slow motion beginning and thrown into the fast edited extreme close ups and long shots of the band performing. Throughout this clip there are extreme close ups of dust flying off of the drums which could connote that they haven't performed in a while and this is the first time they are doing it, or could represent that because they are 'rockstars' they shouldn't care about the mess they make. This also shown through the splashing of the teacup and how the music is making the coffee literally bounce out of the cup and the band almost wants the audience to do the same. There are continuous close ups and mid shots of the band performing and 'rocking out' to their song, this represents them as what the audience want them to be and how they want to see them. Their are slow motion shots of them flicking their hair in time to the music and jumping up and down, almost enjoying their performance



In the third clip, it shows that pretty much throughout the whole music video it repeats itself with the same extreme close ups of the flashing light bulbs which connotes that their music controls the electricity and their music is so powerful it can create anything. Their fully black costumes almost make them look invisible with the low key lighting and dark walls, also because their hair is black it makes it harder for the audience to see their face so this gives off this mysterious look about them and also the colour black represents darkness and an almost empty feeling which the band members give off. The location looks as if they are in an old garage or an old performance space implying that they have no where else to perform or they feel like they relate to dark empty spaces. There is no particular narrative in this music video, the lyrics follow a story about how the girl he loves doesn't love him back but this isn't shown in the music video. It's more of a performance than a story.



In the last clip, it differs from all the other 3 clips because this time he actually sings up close and gives direct address toward the camera. The shots change from extreme close ups to long shots of him miming with the others still performing in the background. This time, the audience can clearly see his face and with the others hidden in the background it makes him stand out the most. When the props of the teacup and light bulbs fall and smash it represents how their life is smashing around them because their lifestyle and stereotypes of a rock band makes them face challenges in their life.

Analysis of a pop video- Futureproof how low can you go.

This musicvideo of Futureproof how low can you go links with a pop genre because the constant flashback sof their other music videos. This links with the genre because pop videos tend to use certain diting techniqus of flashbacks an cross overs to rlate to the naratuive of the video. In this case, futureproof are looking at their other videos of the girl

Analysis of a pop video- Justin Bieber Boyfriend

Justin Biebers Boyfriend video links with the typical pop video because it follows the stereotypical aspects of a pop video such as having it in a secluded area surrounded by dancers and girls the same age as him also it follows the mise en scene of a pop video with him wearing the latest fashion and surrounded by cars which shows the audience that he has the amount of  money to show off and spash around on flashy things.

Green day analysis

Brief

The task I have been given is to work in a group preferably with Ellie, Matthew or Nathan and work together to create a music video of a certain genre such as rock, pop etc. To do this I will have to go through various planning and research by analysing certain music videos to match our own chosen genre and notice the different conventions in a music video and how we can match them in our own. We are also given the task to go away and film our music video outside school using our own ideas and by planning costume, cinematography, mise en scene, editing and performance.